WHO WE ARE

THE LOVESEWTRUE TEAM

Our Loving Concept

We love what we do, who we sew for, and have true passion for creating transformational wedding dress experiences, one bride at a time.

Our Loving Culture

We are a team of fun-loving, creative individuals and game-changing artists establishing a supportive culture where employees bring out the best in each other, all the while helping brides to become the best version of themselves on their wedding day.

Our Loving Crusade

We are endlessly sailing out to sea in our love boat to save one bride at a time by throwing her an everlasting love raft until it swallows her fears! Revolutionary change is the name of our game and we dare to help navigate our brides from unchartered territories by saving them from the old traditional bridal alterations industry. We embrace rainy day parades and are here to set new standards in celebrations of life, love, and laughter...come hope or high water!

Genesis Emmons

*Entrepreneur, Founder & Artist*
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“You can go to any seamstress to get your wedding gown adjusted. Or you can go to an artist to get transformed.”

After 3 long decades, Genesis finally returned home to Southern California in 2015. By 2017, she founded her first LLC, which was formerly known as SewCalPros. She chose that name because it deeply connected with her, having great pride to be a Californian again and having become a professional (master) of sewing, which was her life’s greatest passion.

Having gone through countless mistakes as a new business owner and life-altering experiences as an entrepreneur, she came to understand that her endowments could only get her so far, which later made her realize that every step along the way in her career must be done in love and she ultimately had to surrender to it. Hence, the birth of LoveSewTrue.

“The bridal industry is an emotional industry. If we take ourselves too seriously, then who will take care of the brides?” —Genesis Emmons

Born in Corona... Genesis left California as a very young child and grew up in four different states, eventually landing in Dallas, Texas.

In 2002, a window of opportunity had opened up for her in the alterations department through the fashion retailer Nordstrom. She trained full time and developed her sewing skills into becoming a professional tailor, while simultaneously attending fashion school full time.

A non-conformist in her creative passions and pursuits, once Genesis graduated from fashion school, she simultaneously retired from Nordstrom to begin her freelance career working from home. This is where she 'accidentally fell into bridal' as she has stated.

One of her early customers showed up with a dress, unbeknownst to her it was a Maggie Sottero wedding gown. Genesis was fascinated by all of the elements and fine details that the gown had on it, but because she did not have any experience with wedding gowns, she regrettably declined her alteration service to her customer, the bride. Providentially, Genesis’ reputation of tailoring special occasion dresses followed her beyond Nordstrom.

The bride was NOT willing to walk away and Genesis WAS willing to take a risk...and the rest became history!